We do it in stages. Unlike most blockchain projects who first try to develop the full technology stack and then look if someone really needs it, we start “from the end” and build the business app right away. The first version is a real life closed loop application for loyalty rewards programs running on a Lyra blockchain, it's called LoyalShopper for Shopify. Then we extend it to other ecommerce platforms like Magento and WooCommerce as well as brick and mortar points of sale and payment terminals. Then we enter the gift cards and promotions market. And only then we try to enter the open loop payments market.