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What is Lyra?
Lyra is a unique DeFi technology that allows merchants of any size to implement a closed loop payment solution for loyalty rewards, gift cards, store credits, and promotional discount coupons based on combined usage of customizable fungible and non-fungible crypto tokens. Lyra solution consists of Lyra Blockchain and LoyalShopper application.
LoyalShopper application provides merchants of any size with the ability to create their own loyalty reward programs, gift cards, promotional coupons, and store credits based on crypto tokens maintained on Lyra Blockchain.