What is LoyalShopper?

LoyalShopper is the first real life closed loop system based on blockchain and powered by LYRA technology. LoyalShopper is a loyalty rewards, gift cards, store credits, and promotional coupons application for merchants of any size. LoyalShopper gives merchants a powerful way to build a universal cross-platform, omni-channel customer appreciation and product promotion program that uses crypto tokens as reward and gift points.

The initial version is created for Shopify merchants, but it will be soon extended to other ecommerce platforms like Magento and WooCommerce as well as brick-and-mortar merchants' major point of sale software applications and hardware terminals.

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Why would customers use blockchain-based LoyalShopper app over centralized server architectures?